cardi b And offset‘s date night meal deals may be a hot seller for McDonald’s customers, but some McDonald’s franchisees still think they’re not good for business.
It doesn’t make much sense from the numbers, but Luck The report states that some of the brand’s franchisees are in talks about partnering with hip hop superstars … on the grounds that their music contains profanity that is not “family-friendly”.
If you will, the franchise is also quoting the corporation’s “Golden Arches Code” (yes, they have one)… which says, “Partnering with celebrities and influencers who have statements based on But there is a potential risk of damaging our brand.” They have made or are not allowed their position on certain issues.
Another section of the code states, “musical collaboration involving material that includes offensive language in the lyrics” is also prohibited.
McDonald’s dropped a bundle to launch Offset and Cardi’s Meal Deal … buying up at least $7 million worth of Super Bowl commercial time — and paying off.
February 2023
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Mickey D’s insiders told Fortune that there has been grumbling about the endorsement deal, but since it’s successfully bringing in so many young customers — as we saw in Times Square last month — they’re less likely to hear anything about the franchisee’s complaints. Don’t expect to come.
For what it’s worth, franchisees own about 95% of all McDonald’s restaurants.
McDonald’s Chief Marketing Executive tariq hassan said, “We’re focused on putting McDonald’s at the center of culture” … and apparently, that’s where pop culture icons like Cardi B and Offset can take them.